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BE Somebody

Fabulous. Amazing. Loved. Cool.
You can be anything, but most importantly, you need to be what your customers need you to be. The more you mean something to them, the less you are a commodity.

We help you BE somebody to your customers through our expertise in branding and integrated marketing. Your brand and marketing should be meaningful and relevant to your customer’s lives.

We have worked with Fortune 500 companies and innovative entrepreneurs. If you truly want to turn prospects and customers into raving fans and evangelists, let’s talk. BE Somebody.

Even Google believes in brand marketing.

Even Google believes in brand marketing.

03/08/2010

by Tony Fannin, President, BE Branded I’ve been noticing an interesting strategy unfolding over the last few months. Google seems to believe in brand marketing. I know that’s heresy for some, but it’s really smart business by Google. Before, they were the poster child of word-of-mouth, much like Starbucks. They were also the evangelists who preached [...]

by Tony Fannin, President, BE Branded I’ve been noticing an interesting strategy unfolding over the last few months. Google seems to believe in brand marketing. I know that’s heresy for some, but it’s really smart business by Google. Before, they were the poster child of word-of-mouth, much like Starbucks. They were also the evangelists who preached [...]

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http://bebranded.wordpress.com/2010/03/08/even-google-believes-in-brand-marketing/

Mon, 08 Mar 2010 14:01:34 +0000

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Know why you’re doing social media.

Know why you’re doing social media.

03/04/2010

by Tony Fannin, President, BE Branded I recently attended a meeting where the subject was about social media and its ROI. I heard things like, “We need to get at least 50,000 followers in 5 days,” or “Our goal is to get 10,000 people to become fans of our page.” That’s all well and good, but where I [...]

by Tony Fannin, President, BE Branded I recently attended a meeting where the subject was about social media and its ROI. I heard things like, “We need to get at least 50,000 followers in 5 days,” or “Our goal is to get 10,000 people to become fans of our page.” That’s all well and good, but where I [...]

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http://bebranded.wordpress.com/2010/03/04/know-why-youre-doing-social-media/

Thu, 04 Mar 2010 19:51:51 +0000

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What does The Apprentice have to teach us about business?

What does The Apprentice have to teach us about business?

03/01/2010

by Tony Fannin, President, BE Branded I’m a fan of The Apprentice, mainly the first several seasons. One of the things that attracted me to the show was that the task for each team in the competition was focused on business basics. The tasks showed who understood the basic fundamentals and who didn’t: setting a vision [...]

by Tony Fannin, President, BE Branded I’m a fan of The Apprentice, mainly the first several seasons. One of the things that attracted me to the show was that the task for each team in the competition was focused on business basics. The tasks showed who understood the basic fundamentals and who didn’t: setting a vision [...]

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http://bebranded.wordpress.com/2010/03/01/what-does-the-apprentice-have-to-teach-us-about-business/

Mon, 01 Mar 2010 17:28:16 +0000

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By changing advertising agencies too often, your brand will suffer

By changing advertising agencies too often, your brand will suffer

02/26/2010

by Tony Fannin, President, BE Branded It’s not unusual for marketers to switch advertising and marketing agencies. Sometimes they feel taken for granted or the results aren’t what they used to be. Sometimes, there is good reason for the switch. Too often, I believe that marketing becomes the scapegoat for other issues not marketing related. These [...]

by Tony Fannin, President, BE Branded It’s not unusual for marketers to switch advertising and marketing agencies. Sometimes they feel taken for granted or the results aren’t what they used to be. Sometimes, there is good reason for the switch. Too often, I believe that marketing becomes the scapegoat for other issues not marketing related. These [...]

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http://bebranded.wordpress.com/2010/02/26/by-changing-advertising-agencies-too-often-your-brand-will-suffer/

Fri, 26 Feb 2010 14:25:45 +0000

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Brand is about external and internal creditability

Brand is about external and internal creditability

02/24/2010

by Tony Fannin, President, BE Branded Have you ever been in a shopping situation where what you experienced in a store or with a product wasn’t even close to what you expected? We’ve all had those times. That, my friend, is where the brand promise was broken. And, when you do that, your brand loses creditability. [...]

by Tony Fannin, President, BE Branded Have you ever been in a shopping situation where what you experienced in a store or with a product wasn’t even close to what you expected? We’ve all had those times. That, my friend, is where the brand promise was broken. And, when you do that, your brand loses creditability. [...]

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http://bebranded.wordpress.com/2010/02/24/brand-is-about-external-and-internal-creditability/

Wed, 24 Feb 2010 16:04:49 +0000

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