BE Branded: Branding, Integrated Marketing, Web Site Design, Video Production, TV Commercials, Print Ads, Brochures

Email Tony Fannin: tfannin@bebranded.net * Call: 317-797-7726

Home

New Page 1

BE Somebody

Fabulous. Amazing. Loved. Cool.
You can be anything, but most importantly, you need to be what your customers need you to be. The more you mean something to them, the less you are a commodity.

We help you BE somebody to your customers through our expertise in branding and integrated marketing. Your brand and marketing should be meaningful and relevant to your customer’s lives.

We have worked with Fortune 500 companies and innovative entrepreneurs. If you truly want to turn prospects and customers into raving fans and evangelists, let’s talk. BE Somebody.

Great brands don’t products. They sell an ethos.

Great brands don’t products. They sell an ethos.

09/02/2010

by Tony Fannin, President, BE Branded Many people have the definition of what a brand is. Many think is a visual thing. Graphics, colors and logos are what makes up a brand. Some think it’s the name. Others think it’s the tagline that helps sell products/services. Now all of these are important elements of a [...]

by Tony Fannin, President, BE Branded Many people have the definition of what a brand is. Many think is a visual thing. Graphics, colors and logos are what makes up a brand. Some think it’s the name. Others think it’s the tagline that helps sell products/services. Now all of these are important elements of a [...]

NoCategoryDefined

0

http://bebranded.wordpress.com/2010/09/02/great-brands-dont-products-they-sell-an-ethos/

Thu, 02 Sep 2010 05:10:38 +0000

0
If social media says brands need to join the “free” economy, then why don’t they give their stuff away?

If social media says brands need to join the “free” economy, then why don’t they give their stuff away?

08/30/2010

by Tony Fannin, President, BE Branded Here’s an interesting thought: Much of the social media world tells brands they must give things away in this “free” economy in order to connect with their customers. So, if that’s true, then why do they charge marketers for their services? Why don’t they give it away in exchange [...]

by Tony Fannin, President, BE Branded Here’s an interesting thought: Much of the social media world tells brands they must give things away in this “free” economy in order to connect with their customers. So, if that’s true, then why do they charge marketers for their services? Why don’t they give it away in exchange [...]

NoCategoryDefined

1

http://bebranded.wordpress.com/2010/08/30/if-social-media-says-brands-need-to-join-the-free-economy-then-why-dont-they-give-their-stuff-away/

Mon, 30 Aug 2010 14:02:56 +0000

0
How women use the web

How women use the web

08/27/2010

by Tony Fannin, President, BE Branded As I’ve written here before, women are not just a market niche, they are the market. I ran across an interesting study that researched women and the internet. The study was called Women Connectonomics, which examines how and why women are using various websites. Here are some of the findings: [...]

by Tony Fannin, President, BE Branded As I’ve written here before, women are not just a market niche, they are the market. I ran across an interesting study that researched women and the internet. The study was called Women Connectonomics, which examines how and why women are using various websites. Here are some of the findings: [...]

NoCategoryDefined

2

http://bebranded.wordpress.com/2010/08/26/how-women-use-the-web/

Fri, 27 Aug 2010 04:44:40 +0000

0
Link your advertising to gain momentum and reach critical mass

Link your advertising to gain momentum and reach critical mass

08/23/2010

by Tony Fannin, President, BE Branded “How much market share did we get from the online campaign?” “What did the coupon campaign do to our numbers?” “Did the TV buy increase our quarterly sales?” This is said often by clients and marketers. Everyone wants to know how each specific tactic did. In one sense, that’s [...]

by Tony Fannin, President, BE Branded “How much market share did we get from the online campaign?” “What did the coupon campaign do to our numbers?” “Did the TV buy increase our quarterly sales?” This is said often by clients and marketers. Everyone wants to know how each specific tactic did. In one sense, that’s [...]

NoCategoryDefined

3

http://bebranded.wordpress.com/2010/08/23/link-your-advertising-to-gain-momentum-and-reach-critical-mass/

Mon, 23 Aug 2010 13:35:35 +0000

0
Online business using traditional media, now that’s non-traditional

Online business using traditional media, now that’s non-traditional

08/19/2010

by Tony Fannin, President, BE Branded The landscape of marketing has been very interesting to watch over the last 4-5 years. Roles have seemed to switch. Many marketers who relied heavily on TV and other traditional media have been dedicating more advertising dollars to online tactics. This makes sense, though they haven’t abandoned mass media [...]

by Tony Fannin, President, BE Branded The landscape of marketing has been very interesting to watch over the last 4-5 years. Roles have seemed to switch. Many marketers who relied heavily on TV and other traditional media have been dedicating more advertising dollars to online tactics. This makes sense, though they haven’t abandoned mass media [...]

NoCategoryDefined

4

http://bebranded.wordpress.com/2010/08/18/online-business-using-traditional-media-now-thats-non-traditional/

Thu, 19 Aug 2010 02:21:44 +0000

0

News
>	BE Branded Launches Official Lewis Black Website

Marketing Articles
>	Marketing strategies in a new economy
>	Does brand matter in an SEO world?
>	Marketing in an economic downturn
>	Don't blame marketing for the lack of sales
>	News & Articles Archive

Case Studies Download our case studies. (PDFs open in new window)
>	Axe Heaven
>	Elucence
>	Forethought
>	Lewis Black
>	Archive

Blog
Read our blog and see how we think about marketing, branding and advertising

Tools...such as possibly a cart...deals, etc.

INTEGRATED MARKETING

WEB SITES

VIDEO

EXPERIENCE

BLOG